Permissions:
Any user with Basic access (Create) and Admin access (Read All and Update All workflows).
Product Plans:
Available in the Elevate and Exceed plan.
Activities to be Completed:
Automate lead conversion using the Convert Lead action in a workflow.
CRM Settings → Automation → Workflows
Tap the “Add Workflow” button on the top right to create a new workflow
Workflow Name: Auto-Convert Won Leads to Deal, Contact & Company.
Description (optional): Automatically convert lead upon reaching “Won” stage.
Choose Entity = Lead
Trigger Type: When a lead is updated
Choose preference: Immediate (for instant action)
Trigger Field: Choose Pipeline>Choose Pipeline Stage>New Value>Equals>Won
Trigger Value: Won
This trigger ensures the workflow runs when a lead is marked as “Won”.
Under the Actions section, select Convert Lead
Then Click on Convert Lead Button
Click on the checkbox which you want to Convert Lead to Deal/Contact/Company
Configure Conversion Mapping
Click on the View The Conversion Mapping
Map the fields as per your CRM use case and process requirements.
Click Save & Activate to immediately enable the workflow
Or click Save to keep it in draft mode for later activation
When a lead is updated to the “Won” stage:
A Deal, Contact, and Company are automatically created
Mappings and ownership are applied as per configuration
Converted entities will be visible in respective modules
Workflow trigger count will reflect on the workflow listing page
Check the workflow status to verify whether it was successfully triggered or not.