Sending bulk emails is an essential part of lead nurturing, customer engagement, and marketing automation. Mailchimp, a widely used email marketing tool, allows you to design, manage, and automate bulk email campaigns with ease. When integrated with Kylas CRM, it allows users to sync their leads and automate email communication seamlessly.

In this article, we will walk you through the prerequisites, steps to connect Mailchimp with Kylas, how to send bulk emails from Mailchimp, use cases, benefits, and conclusion.

Prerequisites

• An Elevate plan with access to marketplace apps and automation tools.

• An active Mailchimp account with permissions to create audiences and campaigns.

• Admin access in Kylas to install apps and manage integrations.

• Leads created and maintained in Kylas CRM.

• Verified email domain in Mailchimp for sending campaigns.

Table of Contents

1. Introduction

2. Prerequisites

3. How to Connect Mailchimp with Kylas CRM

4. How to Send Bulk Emails via Mailchimp

5. Use Cases

6. Benefits of Integration

7. Conclusion

How to Connect Mailchimp with Kylas CRM

You can connect your Mailchimp account with Kylas CRM using the Bulk Email Marketing app available in the Kylas Marketplace. This allows seamless syncing of leads and sending bulk email campaigns directly from Kylas.

Step-by-Step Connection Guide:

1. Install the App

• Go to the Kylas Marketplace → Search for Bulk Email Marketing.

• Click Install on the application details page and grant the necessary permissions.

2. Sign Up & Log In

• After installation, sign up using your email ID on the app.

• Verify your email via the link sent to your inbox.

• Set a password and log in via Kylas → Installed Apps → Bulk Email Marketing → View Details.

• Enter your registered email and password to access the app.

3. Enter Kylas API Key

• Inside the app, navigate to the API Keys section.

• Paste your Kylas account API key to authenticate.

4. Connect Mailchimp Account

• Go to the Connected Accounts section.

• Click Add Connected Account.

• Enter a name for the account.

• Choose Vendor as Mailchimp (or Mailjet if required).

• Enter your Mailchimp API Key and Secret (from your Mailchimp account dashboard).

• Click Save to finish the connection.

5. Set Up Sync Settings

• Go to the Sync Settings tab.

• Click Create New Sync Setting.

• Provide a name for your sync configuration.

• Select the Mailchimp account and choose the Audience/Mailing List where you want to sync Kylas Leads.

• Map the Kylas Lead fields (e.g., Name, Email, Phone) to Mailchimp fields.

• Click Save.

🛠️ Once saved, the app will automatically sync any lead creation or updates from Kylas to your selected Mailchimp list.

6. Track Sync Logs

• Navigate to the Sync Logs section to view detailed activity of synced leads and any errors or updates.

How to Send Bulk Emails from Mailchimp to Kylas Leads

Once your leads are synced to Mailchimp, you can begin sending targeted email campaigns.

Step-by-Step Guide:

1. Login to Mailchimp

Go to mailchimp.com and login.

2. Go to Campaigns

Navigate to the Campaigns section and click Create Campaign.

3. Choose "Email" → "Regular" or "Automated"

Select Regular Email for one-time blasts or Automated for drip campaigns.

4. Select Your Audience

Choose the Audience that is syncing from Kylas. You can use tags or filters to segment it further.

5. Design Your Email

• Use Mailchimp’s drag-and-drop editor to design your message.

• Personalize using merge tags like *|FNAME|*, *|EMAIL|*, etc.

6. Review & Send

• Set subject line, sender name, preview text.

• Schedule or send immediately.

You can track email opens, clicks, bounces, and unsubscribes within Mailchimp. The updates can be synced back to Kylas through custom integrations or manual tagging.

Use Cases

Use Case	Description
Lead Nurturing Campaigns	Send educational or product-related content to cold leads.
Promotional Campaigns	Send discount or offer-based campaigns to engaged leads.
Re-engagement Campaigns	Target inactive leads with a series of reminders or incentives.
Post-demo Follow-ups	Automatically follow up after meetings or demos.
Event Invites	Send bulk invites for webinars, conferences, or launches.

Benefits of Mailchimp & Kylas Integration

Conclusion

Integrating Mailchimp with Kylas CRM brings powerful email marketing capabilities to your CRM strategy. It enables seamless lead syncing, targeted campaign creation, and automation of marketing communication.

Whether you're looking to nurture leads, promote offers, or engage customers at scale, Mailchimp combined with Kylas CRM offers a robust solution.

Start your email marketing journey today by integrating Mailchimp with Kylas CRM!