How to Set-up Facebook Re-marketing app?

How to Set-up Facebook Re-marketing app?

This article covers the steps to follow in order to set-up Facebook Re-Marketing app. With the help of Facebook Re-marketing app, you will be able to create a segment of audience in your Facebook ad account or update the existing audience so you can connect with the interested individuals, boost your conversions, and maximize the effectiveness of your advertising efforts. You can create highly effective re-marketing campaigns to drive conversions, increase brand visibility, and grow your business.

Perquisites:

Permissions:  Any user who have installed the application and have read access over lead/contact
Product Plans: Elevate
Activities to be Completed: None

Steps:

Step 1:  Once you login to Kylas, in the top left tab, click on the three lines and then click on Kylas Marketplace.




Step 2: Now click on the Facebook Re-marketing app to install the app.



Step 3: Now click on install app to get started with the sign up process.



Step 4: Now enter your kylas login details in the following tab and click on sign in.



Step 5: Now click on "Allow and Install".



Step 6: Click on the sign up Now and enter the details. You will receive a verification mail on your email id entered, once you click on "verify", you will be asked to Set a password.



Step 7: After successfully logging in to the app, the following window will appear where you will need to enter the  Kylas API key.



Step 8: Now go to "Connected Account" click on "Log in with Facebook".




Step 9: Now click on "connect Ad accounts".



Step 10: Now select the ad account associated with your Facebook account from where you can run Facebook Re-Marketing Campaigns



Step 11: Now click on "Sync Settings" to map the Kylas and Facebook fields. Post that, click on "Save".



Step 12: Now navigate to "Manage users" tab and click on "Fetch users" so they can start using the Re-marketing feature app.Once all the users are fetched, you can click "invite to Login". You can also confirm on behalf of the users. 


Step 13: After completing the above process, you can start targeting leads for Re-marketing. Navigate to Lead listing page and multi-select the leads which you want to target for Re-marketing and click on "Fb Re-marketing" option appearing in the top right corner.



Step 14: The below window will appear with the following two options- creating a new audience or updating existing audience. After selecting the preferred option, click on "Next".



Step 15: Once you click on Next, you need to mention the Audience name and Description and click on Save.


Once you save the list, it will get reflected under Bulk Jobs and you can track the Campaign.